Changes

In 1872, Spaten made history by introducing an amber coloured Vienna style beer at Munich's Oktoberfest, named Märzenbier. The [[Märzenbier]] became an instant success when it was first sold in the Schottenhamel Festzelt as the usual beer had sold out. The popular Märzenbier became known as [[Oktoberfestbier]] and eventually changed to the pale golden and slightly stronger Helles (lager) which is still today sold during the Oktoberfest.

In 1922, Spaten, [[Franziskaner]] and [[Löwenbräu]] unified into one company. In 1972, the company issued public stock for the first time. Through mergers and acquisitions that followed, the German brewery eventually became part of the Belgian-Brazilian [http://www.ab-inbev.com Interbrew] giant.