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[[File:Waldwirtschaft Grosshesselohe 007.jpg|600px]]
In 1872, Spaten made history by introducing a light-coloured Vienna-style beer at Munich's Oktoberfest. The Märzenbier beer was introduced in the Schottenhamel Festzelt and became an instant success as other beer supplies ran out. The Märzenbier was originally allowed permitted to be brewed only between September and April and had to be stored in ice cellars until the Oktoberfestevent. Märzenbier, also known as Oktoberbier, is a slightly stronger than usual Helles (lager).
In 1922 Spaten and Franziskaner and Löwenbräu unified into one company. In 1972 the group issued public stock for the first time. Through mergers and acquisitions that followed the the German brewery eventually became part of the Belgian-Brazilian Interbrew (Inbew) conglomerate.
