Spaten

A timeline history of the Spaten brewery:

Gabriel Sedlmayr (1772-1839)

• 1397: A brewer named Hans Welser of the Welser Prew at Neuhausergasse 4 is recorded by the Munich tax records. Several ownership changes occurred over the following 125 years.
• 1522: The Welser brewery is bought by the Starnberger family.
• 1622: The brewery is acquired by the Spatt family, who begin to produce a brew by the name Oberspathbräu, eventually changing the name to Spaten, which refers to the spade.
• 1704: Family Sießmayr takes over the brewery and retains the Spaten brand name.
• 1807: The Königliche Hofbräumeister, the brewmaster for the royal court, Gabriel Sedlmayr acquires the Spaten brewery, which at the time was the smallest brewery in Munich.
• 1817: Spaten purchases the Filserbräukeller in Bayerstrasse, later to became known as Spaten Keller.
• 1839: Following the death of Gabriel Sedlmayr, his sons Gabriel and Joseph take over the brewery business.
• 1842: Joseph Sedlmayr withdraws his partnership from Spaten Brauerei and buys the Leistbrauerei.
• 1851: Spaten purchases the current property location in Marsstrasse which includes the Silberbauer Keller. Many further acquisitions followed.
• 1854: The move of the entire brewery to Marsstrasse is completed.
• 1861: Joseph Sedlmayr buys the shares of August Deiglmayr, with whom he ran the Franziskaner Brauerei (Franziskaner Leistbräu) since 1858.
• 1867: Spaten Brauerei becomes the largest brewery in Munich and maintains its top position until 1890s. Spaten Brauerei receives a golden medal for their German beer at the World Exposition in Paris.
• 1874: Johann, Carl and Anton Sedlmayr take the brewery over from their father Gabriel Sedlmayr.
• 1884: The graphic artist Otto Hubb designs the Spaten logo with the familiar spade symbolise a malt shovel and the initials GS in honor of the elder Gabriel Sedlmayr. A similar version of this logo is still in use today.
• 1891: Spaten Brauerei founded a branch in London selling the “Spaten Munich Lager” brand.
• 1894: Spaten becomes the first Munich brewery to brew lager in Pilsener style, the “Spaten Münchner Hell”, intended for sale in northern Germany.
• 1895: Spaten is the first brewery to introduce the Hell (lager) in Munich. Other Munich breweries follow its example.
• 1909: Spaten begins to export its beer to America on a regular basis.
• 1911: Heinrich and Fritz Sedlmayr, sons of Anton and Carl Sedlmayr, become chairmen of Spaten Brauerei.
• 1922: Spaten Brauerei and Franziskaner Leistbräu unify into one joint stock company, named Gabriel & Joseph Sedlmayr Spaten-Franziskaner-Leistbräu AG. In the same year, a cooperation agreement (interessengemeinschaft) is signed with Löwenbrauerei.
• 1924: The still in use slogan “Lass Dir raten, trinke Spaten” was coined, meaning “Let yourself be advised, drink Spaten”.
• 1926: The Spatenbräu Heilbier was introduced to the market, which from 1941 was named Vollmalz.
• 1943/45: Spaten Brauerei suffers severe damage due to bombing raids by allied World War II forces and export is stopped.
• 1950: The export to Europe and overseas resumes.
• 1964 The first Weißbier by the Spaten Brauerei, the Champagner Weiße, is introduced at the Munich Oktoberfest.
• 1992 Spaten Brauerei exceeds the one million hectolitre mark.
• 1997 Spaten Brauerei and Löwenbräu merge into a joint stock company.

Spaten beer is sold in the following beer gardens:

• Franziskaner Garten
• Gasthaus Siebenbrunn
• Gasthof Feringasee
• Hirschau
• Kugler Alm
• Landgasthof Langwied
• Maxhof
• Sankt Emmeramsmühle
• Viktualienmarkt
• Waldwirtschaft Großhesselohe
• Wirtshaus Zamdorfer

Additional information

• http://www.steincollectors.org/library/articles/Hupp/Spaten.html