Difference between revisions of "Spaten"

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'''A timeline history of Spaten:'''
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'''Spaten is one of Munich's six major beer brands. Its beer brewing history dates back to 1397 when a brewer named Hans Welser set up a small brewery in central Munich, originally named Welser Prew.'''
  
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[[File:Gabriel Sedlmayr 001.jpg|300px|thumb|Gabriel Sedlmayr (1772-1839)]]
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[[File:Spaten 001.jpg|600px]]
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The ownership of the brewery changed hands many times until 1807 when the royal Hofbräu brewmaster, Gabriel Sedlmayr, took over the brewery which had by then changed name to Spatenbräu. At this time it was Munich's smallest brewery. The still today used logo with a spade symbolising a malt shovel bears Gabriel Sedlmayr's initials. Sedlmayr's sons continued to run the business and in 1867 Spaten became the largest brewery in Munich, as then measured by malt use.
  
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* 1397: A brewer named Hans Welser of the Welser Prew at 4 Neuhausergasse is recorded in the Munich tax records. Several ownership changes occurred over the following 125 years.
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[[File:Waldwirtschaft Grosshesselohe 007.jpg|600px]]
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* 1522: The Welser brewery is bought by family Starnberger.
 
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* 1622: The brewery is taken over by the Spatt family, producing a brew by the Oberspathbräu name, eventually introducing the Spaten brand, referring to spade.
 
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* 1704: Family Sießmayr took over the brewery while retaining the Spaten name.
 
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* 1807: The Royal Hofbräu brewmaster, Gabriel Sedlmayr acquired the Spaten brewery, which at the time was the smallest brewery in Munich.
 
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* 1817: Spaten purchases the Filserbräukeller in Bayerstrasse, which later became known as the Spaten Keller.
 
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* 1839: Following the death of Gabriel Sedlmayr, his sons Gabriel and Joseph take over the brewery.
 
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* 1842: Joseph Sedlmayr withdraws his partnership from Spaten Brauerei and buys the Leistbrauerei.
 
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* 1851: Spaten purchases the property including the Silberbauer Keller in Marsstrasse. Many further acqusitions followed.
 
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* 1854: The move of the entire brewery to Marsstrasse is completed.
 
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* 1861: Joseph Sedlmayr buys the shares of August Deiglmayr, with whom he ran the Fransiskaner Brauerei (Franziskaner Leistbräu) since 1858.
 
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* 1867: Spaten Brauerei becomes the largest brewery in Munich and maintains its top position until 1890s. Spaten Brauerei receives a golden medal for their German beer at the World Exposition in Paris.
 
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* 1874: Johann, Carl and Anton Sedlmayr take over the brewery from their father Gabriel Sedlmayr.
 
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* 1884: The graphic artist Otto Hubb designs the Spaten logo, which is still in use.
 
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* 1891: Spaten Brauerei founded a branch in London selling the “Spaten Munich Lager” brand.
 
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* 1894: Spaten becomes the first Munich brewery to brew lager in Pilsener style, the “Spaten Münchner Hell”, intended for sale in northern Germany.
 
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* 1895: Spaten is the first brewery to introduce the Hell (lager) in Munich. Other Munich breweries follow its example.
 
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* 1909: Spaten begins to export its beer on a regular basis to America.
 
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* 1911: Heinrich and Fritz Sedlmayr, sons of Anton and Carl Sedlmayr, become chairmen of Spaten Brauerei.
 
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* 1922: Spaten Brauerei and Franziskaner Leistbräu unify into a joint stock company, named ''Gabriel & Joseph Sedlmayr Spaten-Franziskaner-Leistbräu AG''. In the same year, a contract of interessengemeinschaft (interest sharing group) was signed with [[Löwenbräu|Löwenbrauerei]].
 
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* 1924 The still today used slogan “Lass Dir raten, trinke Spaten” was coined, meaning “Let yourself be advised, drink Spaten”.
 
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* 1926 The Spatenbräu Heilbier was introduced to the market, which from 1941 was named Vollmalz.
 
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* 1943/45 Spaten Brauerei suffers severe damage due to bombing raids by World War II allied forces.
 
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* 1950 The export to Europe and overseas resumes.
 
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* 1964 The first [[Weißbier]] by the Spaten Brauerei, the “Champagner Weiße”, is introduced at the Oktoberfest.
 
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* 1992 Spaten Brauerei exceeds the one million hectolitre mark.
 
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* 1997 Spaten Brauerei and Löwenbräu merge into a joint stock company.
 
  
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[[File:Spaten 001.jpg|600px]]
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In 1872, Spaten made history by introducing an amber coloured Vienna style beer at Munich's Oktoberfest, named Märzenbier. The [[Märzenbier]] became an instant success when it was first sold in the Schottenhamel Festzelt as the usual beer had sold out. The popular Märzenbier became known as [[Oktoberfestbier]] and eventually changed to the pale golden and slightly stronger Helles (lager) which is still today sold during the Oktoberfest.
  
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[[File:Waldwirtschaft Grosshesselohe 007.jpg|600px]]
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[[File:Siebenbrunn 019.jpg|600px]]
  
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[[File:Franziskaner Garten 014.jpg|600px]]
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In 1922, Spaten and [[Franziskaner]] unified into one company, named Spaten-Franziskaner-Leistbräu AG. In 1972, the company issued public stock for the first time. In 1997 Spaten-Franziskaner-Leistbräu and [[Löwenbräu]] merged. In 2004 the group became part of Interbrew, the German subsidiary of the Belgian-Brazilian brewery [http://www.ab-inbev.com InBev] which by volume is the world's largest beer producer.
  
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[[File:Waldwirtschaft Grosshesselohe 008.jpg|600px]]
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Spaten brands include Spaten Münchner Hell, Spaten Oktoberfestbier and Spaten Pils.
  
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Spaten beer is sold in the following beer gardens:
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Spaten beer is available in the following beer gardens:
  
 
* [[Franziskaner Garten]]
 
* [[Franziskaner Garten]]
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* [[Gasthaus Siebenbrunn]]
 
 
* [[Gasthof Feringasee]]
 
* [[Gasthof Feringasee]]
 
* [[Hirschau]]
 
* [[Hirschau]]
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* [[Maxhof]]
 
* [[Maxhof]]
 
* [[Sankt Emmeramsmühle]]
 
* [[Sankt Emmeramsmühle]]
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* [[See-Biergarten Lerchenau]]
 
* [[Viktualienmarkt]]
 
* [[Viktualienmarkt]]
 
* [[Waldwirtschaft Großhesselohe]]
 
* [[Waldwirtschaft Großhesselohe]]
 
* [[Wirtshaus Zamdorfer]]
 
* [[Wirtshaus Zamdorfer]]
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At the Oktoberfest, Spaten is sold in [http://www.festzelt.schottenhamel.de Schottenhamel], [http://www.ochsenbraterei.de/ Ochsenbraterei], [http://www.hippodrom-oktoberfest.de Hippodrom] and [http://gloeckle-wirt.de Glöcke Wirt].
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The original Spaten brewery in Munich Germany offers pre-arranged tours of its beer making facilities including beer tasting, catering and a documentary film. For bookings, contact Ms Sabine Basmann via +49-(0)89 / 52 00-22 45 or email [mailto:besucherzentrum.muenchen@inbev.com besucherzentrum.muenchen@inbev.com]. Further information at [http://www.abinbev-regional.de/BRAUEREIBESICHTIGUNG/spaten www.abinbev-regional.de/BRAUEREIBESICHTIGUNG/spaten] (in German language).
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[[File:Spaten 002.jpg|600px]]
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Alternatively, a tour can be arranged via the Munich beer tour company ''Sightseeing Biertour München''. Phone +49-(0)89 / 55 07 9000 or email [mailto:info@beertour-munich.com info@beertour-munich.com]. Further information at [http://www.beertour-munich.com www.beertour-munich.com].
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== Contact information ==
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'''Spaten-Franziskaner-Bräu GmbH'''<br>
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Marsstrasse 46-48<br>
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80335 Munich<br>
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Germany<br>
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Tel: +49 (0)89 52 00-22 45<br>
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Website: http://www.abinbev-regional.de/SPATEN / [http://spatenbrau.com spatenbrau.com]
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== Additional information ==
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<div style="clear:right:left;display:table;margin:20px 0px 20px -8px;"><!--<ads media=g336x280></ads>--></div>
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* [[Spaten Brewery history]]
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* http://www.steincollectors.org/library/articles/Hupp/Spaten.html
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* http://en.wikipedia.org/wiki/InBev_brands
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* http://www.bierspot.de/bierlexikon/biersorten/maerzen_maerzenbier_20.html
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* http://www.kleine-wiesnzelte.de/kleine-wiesnzelte/bayerische-spezialitaeten-haxn-wuerstl/gloeckle-wirt.html
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* https://www.facebook.com/DrinkSpaten
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[[de:Spaten]]
 
[[de:Spaten]]

Latest revision as of 21:46, 29 June 2023

Spaten is one of Munich's six major beer brands. Its beer brewing history dates back to 1397 when a brewer named Hans Welser set up a small brewery in central Munich, originally named Welser Prew.

Spaten 001.jpg

The ownership of the brewery changed hands many times until 1807 when the royal Hofbräu brewmaster, Gabriel Sedlmayr, took over the brewery which had by then changed name to Spatenbräu. At this time it was Munich's smallest brewery. The still today used logo with a spade symbolising a malt shovel bears Gabriel Sedlmayr's initials. Sedlmayr's sons continued to run the business and in 1867 Spaten became the largest brewery in Munich, as then measured by malt use.

Waldwirtschaft Grosshesselohe 007.jpg

In 1872, Spaten made history by introducing an amber coloured Vienna style beer at Munich's Oktoberfest, named Märzenbier. The Märzenbier became an instant success when it was first sold in the Schottenhamel Festzelt as the usual beer had sold out. The popular Märzenbier became known as Oktoberfestbier and eventually changed to the pale golden and slightly stronger Helles (lager) which is still today sold during the Oktoberfest.

Siebenbrunn 019.jpg

In 1922, Spaten and Franziskaner unified into one company, named Spaten-Franziskaner-Leistbräu AG. In 1972, the company issued public stock for the first time. In 1997 Spaten-Franziskaner-Leistbräu and Löwenbräu merged. In 2004 the group became part of Interbrew, the German subsidiary of the Belgian-Brazilian brewery InBev which by volume is the world's largest beer producer.

Spaten brands include Spaten Münchner Hell, Spaten Oktoberfestbier and Spaten Pils.

Spaten beer is available in the following beer gardens:

At the Oktoberfest, Spaten is sold in Schottenhamel, Ochsenbraterei, Hippodrom and Glöcke Wirt.

The original Spaten brewery in Munich Germany offers pre-arranged tours of its beer making facilities including beer tasting, catering and a documentary film. For bookings, contact Ms Sabine Basmann via +49-(0)89 / 52 00-22 45 or email besucherzentrum.muenchen@inbev.com. Further information at www.abinbev-regional.de/BRAUEREIBESICHTIGUNG/spaten (in German language).

Spaten 002.jpg

Alternatively, a tour can be arranged via the Munich beer tour company Sightseeing Biertour München. Phone +49-(0)89 / 55 07 9000 or email info@beertour-munich.com. Further information at www.beertour-munich.com.

Contact information

Spaten-Franziskaner-Bräu GmbH
Marsstrasse 46-48
80335 Munich
Germany

Tel: +49 (0)89 52 00-22 45
Website: http://www.abinbev-regional.de/SPATEN / spatenbrau.com

Additional information

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