Difference between revisions of "Spaten Brewery history"
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[[File:Gabriel Sedlmayr 001.jpg|300px|thumb|Gabriel Sedlmayr (1772-1839)]] | [[File:Gabriel Sedlmayr 001.jpg|300px|thumb|Gabriel Sedlmayr (1772-1839)]] | ||
| − | * 1397: A brewer named Hans Welser of the Welser Prew at Neuhausergasse 4 is recorded | + | * 1397: A brewer named Hans Welser of the Welser Prew at Neuhausergasse 4 is recorded in the Munich tax records. Several ownership changes of the brewery occurred over the following 125 years. |
* 1522: The Welser brewery is bought by the Starnberger family. | * 1522: The Welser brewery is bought by the Starnberger family. | ||
* 1622: The brewery is acquired by the Spatt family, who begin to produce a brew by the name Oberspathbräu, eventually changing the name to Spaten, which refers to the spade. | * 1622: The brewery is acquired by the Spatt family, who begin to produce a brew by the name Oberspathbräu, eventually changing the name to Spaten, which refers to the spade. | ||
| − | * 1704: | + | * 1704: The Sießmayr family takes over the brewery while retaining the Spaten brand name. |
* 1807: The Königliche Hofbräumeister, the brewmaster for the royal court, Gabriel Sedlmayr acquires the Spaten brewery, which at the time was the smallest brewery in Munich. | * 1807: The Königliche Hofbräumeister, the brewmaster for the royal court, Gabriel Sedlmayr acquires the Spaten brewery, which at the time was the smallest brewery in Munich. | ||
| − | * 1817: Spaten purchases the Filserbräukeller in Bayerstrasse, later to became known as Spaten Keller. | + | * 1817: Spaten purchases the Filserbräukeller in Bayerstrasse, later to became known as the Spaten Keller. |
* 1839: Following the death of Gabriel Sedlmayr, his sons Gabriel and Joseph take over the brewery business. | * 1839: Following the death of Gabriel Sedlmayr, his sons Gabriel and Joseph take over the brewery business. | ||
* 1842: Joseph Sedlmayr withdraws his partnership from Spaten Brauerei and buys the Leistbrauerei. | * 1842: Joseph Sedlmayr withdraws his partnership from Spaten Brauerei and buys the Leistbrauerei. | ||
| − | * 1851: Spaten purchases the current property location in Marsstrasse which includes the Silberbauer Keller. Many | + | * 1851: Spaten purchases the current property location in Marsstrasse which includes the Silberbauer Keller. Many more acquisitions followed. |
* 1854: The move of the entire brewery to Marsstrasse is completed. | * 1854: The move of the entire brewery to Marsstrasse is completed. | ||
* 1861: Joseph Sedlmayr buys the shares of August Deiglmayr, with whom he ran the [[Franziskaner]] Brauerei (Franziskaner Leistbräu) since 1858. | * 1861: Joseph Sedlmayr buys the shares of August Deiglmayr, with whom he ran the [[Franziskaner]] Brauerei (Franziskaner Leistbräu) since 1858. | ||
* 1867: Spaten Brauerei becomes the largest brewery in Munich and maintains its top position until 1890s. Spaten Brauerei receives a golden medal for their German beer at the World Exposition in Paris. | * 1867: Spaten Brauerei becomes the largest brewery in Munich and maintains its top position until 1890s. Spaten Brauerei receives a golden medal for their German beer at the World Exposition in Paris. | ||
| − | * 1874: Johann, Carl and Anton Sedlmayr | + | * 1874: Johann, Carl and Anton Sedlmayr takes the brewery over from their father Gabriel Sedlmayr. |
| − | * 1884: The | + | * 1884: The artist Otto Hubb designs the [[Spaten]] logo with the familiar spade which symbolise a malt shovel and the initials GS in honor of the elder Gabriel Sedlmayr. A similar version of this logo is still in use today. |
* 1891: Spaten Brauerei founded a branch in London selling the “Spaten Munich Lager” brand. | * 1891: Spaten Brauerei founded a branch in London selling the “Spaten Munich Lager” brand. | ||
* 1894: Spaten becomes the first Munich brewery to brew lager in Pilsener style, the “Spaten Münchner Hell”, intended for sale in northern Germany. | * 1894: Spaten becomes the first Munich brewery to brew lager in Pilsener style, the “Spaten Münchner Hell”, intended for sale in northern Germany. | ||
| − | * 1895: Spaten is the first brewery to introduce the Hell (lager) in Munich. Other Munich breweries follow | + | * 1895: Spaten is the first brewery to introduce the Hell (lager) in Munich. Other Munich breweries follow their example. |
* 1909: Spaten begins to export its beer to America on a regular basis. | * 1909: Spaten begins to export its beer to America on a regular basis. | ||
| − | * 1911: Heinrich and Fritz Sedlmayr, sons of Anton and Carl Sedlmayr, become chairmen of Spaten Brauerei. | + | * 1911: Heinrich and Fritz Sedlmayr, sons of Anton and Carl Sedlmayr, become chairmen of the Spaten Brauerei. |
| − | * 1922: Spaten Brauerei and Franziskaner Leistbräu unify into one joint stock company, named ''Gabriel & Joseph Sedlmayr Spaten-Franziskaner-Leistbräu AG''. | + | * 1922: Spaten Brauerei and Franziskaner Leistbräu unify into one joint stock company, named ''Gabriel & Joseph Sedlmayr Spaten-Franziskaner-Leistbräu AG''. The same year, a cooperation agreement (interessengemeinschaft) is signed with [[Löwenbräu|Löwenbrauerei]]. |
| − | * 1924: The still | + | * 1924: The still today used slogan “Lass Dir raten, trinke Spaten” was coined, meaning “Let yourself be advised, drink Spaten”. |
* 1926: The Spatenbräu Heilbier was introduced to the market, which from 1941 was named Vollmalz. | * 1926: The Spatenbräu Heilbier was introduced to the market, which from 1941 was named Vollmalz. | ||
| − | * 1943/45: Spaten Brauerei suffers severe damage | + | * 1943/45: Spaten Brauerei suffers severe damage in bombing raids by allied World War II forces and export is stopped. |
* 1950: The export to Europe and overseas resumes. | * 1950: The export to Europe and overseas resumes. | ||
* 1964 The first [[Weißbier]] by the Spaten Brauerei, the ''Champagner Weiße'', is introduced at the Munich [[Oktoberfest]]. | * 1964 The first [[Weißbier]] by the Spaten Brauerei, the ''Champagner Weiße'', is introduced at the Munich [[Oktoberfest]]. | ||
* 1992 Spaten Brauerei exceeds the one million hectolitre mark. | * 1992 Spaten Brauerei exceeds the one million hectolitre mark. | ||
* 1997 Spaten Brauerei and Löwenbräu merge into a joint stock company. | * 1997 Spaten Brauerei and Löwenbräu merge into a joint stock company. | ||
| + | * 2004 Spaten is acquired by Interbrew, the German subsidiary of inBev, a Brazilian-Belgium brewery giant which by volume is the world's leading beer producer. | ||
Revision as of 22:44, 28 January 2013
- 1397: A brewer named Hans Welser of the Welser Prew at Neuhausergasse 4 is recorded in the Munich tax records. Several ownership changes of the brewery occurred over the following 125 years.
- 1522: The Welser brewery is bought by the Starnberger family.
- 1622: The brewery is acquired by the Spatt family, who begin to produce a brew by the name Oberspathbräu, eventually changing the name to Spaten, which refers to the spade.
- 1704: The Sießmayr family takes over the brewery while retaining the Spaten brand name.
- 1807: The Königliche Hofbräumeister, the brewmaster for the royal court, Gabriel Sedlmayr acquires the Spaten brewery, which at the time was the smallest brewery in Munich.
- 1817: Spaten purchases the Filserbräukeller in Bayerstrasse, later to became known as the Spaten Keller.
- 1839: Following the death of Gabriel Sedlmayr, his sons Gabriel and Joseph take over the brewery business.
- 1842: Joseph Sedlmayr withdraws his partnership from Spaten Brauerei and buys the Leistbrauerei.
- 1851: Spaten purchases the current property location in Marsstrasse which includes the Silberbauer Keller. Many more acquisitions followed.
- 1854: The move of the entire brewery to Marsstrasse is completed.
- 1861: Joseph Sedlmayr buys the shares of August Deiglmayr, with whom he ran the Franziskaner Brauerei (Franziskaner Leistbräu) since 1858.
- 1867: Spaten Brauerei becomes the largest brewery in Munich and maintains its top position until 1890s. Spaten Brauerei receives a golden medal for their German beer at the World Exposition in Paris.
- 1874: Johann, Carl and Anton Sedlmayr takes the brewery over from their father Gabriel Sedlmayr.
- 1884: The artist Otto Hubb designs the Spaten logo with the familiar spade which symbolise a malt shovel and the initials GS in honor of the elder Gabriel Sedlmayr. A similar version of this logo is still in use today.
- 1891: Spaten Brauerei founded a branch in London selling the “Spaten Munich Lager” brand.
- 1894: Spaten becomes the first Munich brewery to brew lager in Pilsener style, the “Spaten Münchner Hell”, intended for sale in northern Germany.
- 1895: Spaten is the first brewery to introduce the Hell (lager) in Munich. Other Munich breweries follow their example.
- 1909: Spaten begins to export its beer to America on a regular basis.
- 1911: Heinrich and Fritz Sedlmayr, sons of Anton and Carl Sedlmayr, become chairmen of the Spaten Brauerei.
- 1922: Spaten Brauerei and Franziskaner Leistbräu unify into one joint stock company, named Gabriel & Joseph Sedlmayr Spaten-Franziskaner-Leistbräu AG. The same year, a cooperation agreement (interessengemeinschaft) is signed with Löwenbrauerei.
- 1924: The still today used slogan “Lass Dir raten, trinke Spaten” was coined, meaning “Let yourself be advised, drink Spaten”.
- 1926: The Spatenbräu Heilbier was introduced to the market, which from 1941 was named Vollmalz.
- 1943/45: Spaten Brauerei suffers severe damage in bombing raids by allied World War II forces and export is stopped.
- 1950: The export to Europe and overseas resumes.
- 1964 The first Weißbier by the Spaten Brauerei, the Champagner Weiße, is introduced at the Munich Oktoberfest.
- 1992 Spaten Brauerei exceeds the one million hectolitre mark.
- 1997 Spaten Brauerei and Löwenbräu merge into a joint stock company.
- 2004 Spaten is acquired by Interbrew, the German subsidiary of inBev, a Brazilian-Belgium brewery giant which by volume is the world's leading beer producer.
