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[[File:Waldwirtschaft Grosshesselohe 007.jpg|600px]]
In 1872, Spaten made history by introducing an amber coloured Vienna style beer at Munich's Oktoberfest, named Märzenbier. The [[Märzenbier]] became an instant success when it was first sold in the Schottenhamel Festzelt when as the normal beer had ran out of supply and became an instant success. The popular Märzenbier became known as [[Oktoberfestbier]] and eventually changed to the pale golden and slightly stronger Helles (lager) which is still today sold during the Oktoberfest.
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