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* 1867: Spaten Brauerei becomes the largest brewery in Munich and maintains its top position until 1890s. Spaten Brauerei receives a golden medal for their German beer at the World Exposition in Paris.
* 1874: Johann, Carl and Anton Sedlmayr take the brewery over from their father Gabriel Sedlmayr.
* 1884: The graphic artist Otto Hubb designs the Spaten logo with the familiar spade symbol which symbolise a malt shovel and the initials GS in honor of the elder Gabriel Sedlmayr. A similar version of this logo is still in use today.
* 1891: Spaten Brauerei founded a branch in London selling the “Spaten Munich Lager” brand.
* 1894: Spaten becomes the first Munich brewery to brew lager in Pilsener style, the “Spaten Münchner Hell”, intended for sale in northern Germany.